Can an anti wrinkle skin cream really make a difference?

If you are like most women (and many men), you've tried various lotions and potions promising results that seem (and usually are) to good to be true. The marketing noise, and "made up" trade marked names, posing as active ingredients in popular formulations, make it extremely difficult for the average skin care consumer to actually make an informed decision. To make things worse, some dermatologists (paid by big pharma?) state that unless an ingredient is classified as a "drug" the benefits will be little to none.

So the question is, can a topical ingredient, applied to the skin surface, actually make a difference in the way skin functions and behaves?

Its easy to create a product that sits on top of the skin for an illusion of moisture or that temporarily provides a perceived benefit (think collagen cream). The real challenge is creating a product with the correct mix of ingredients that are not only active, but of the correct molecular structure to penetrate into the cell where they can actually make a positive difference. 

Today's scientific breakthroughs, allow cosmetic formulators to work with advanced ingredients such as peptides and anti-oxidants. These ingredients actually penetrate into the skin cells and encourage repair and healing, collagen production, and the basis for skin to begin reversing some of the visible signs of aging. While we can't eliminate every wrinkle and crease, we can create a softer, smoother and healthier looking (and behaving) skin...and who wouldn't like that?

Anti wrinkle creams can make a difference. Here's a few things to consider & look for:

• Peptides & anti-oxidants (think bee venom, copper ferment, alpha lipoic acid, argireline)
• Look for active hydrators (hyaluronic acid, avocado oil, squalane)
• Full absorption, moist, not greasy (if it sits on top of the skin how can it make any difference? avoid petrochemicals)
• Apply every single day (you wouldn't exercise once a week and expect to be in shape?)
• Be patient (While some benefits are immediate, peptides take time to repair damage. Give it 4-5 weeks)